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Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Cookies importance in Google analytics
Setting up an account in Google analytics
Adding analytics code in website
Understanding different types of traffic
Downloading different traffic reports
Creating Key performance indicators using primary and secondary dimension
Understanding Bounce rate and how to reduce it
Setting up goals and tracking conversions
Different types of Goal conversion paths
Importance of funnels in goal conversions
Integrating Google Adwords with Google Analytics and Google Merchant centres
Tracking Adwords Campaign reports in Analytics
Filtering the traffic and creating different types of Pictorial charts to analyse reports visually
Importance of UTM Tagging ( Automatic and manual)
Enabling Automatic UTM tagging gclid in Google AdWords
Event Tracking in Google analytics
Creating Dashboards
Checking Real Time Traffic
Creating Advance Segmentation Reports with multiple Dimensions
Attribution Modelling (Single Multichannel)
Creating Custom Reports
Remarketing using Google Analytics
Tracking Ecommerce Reports
Google Analytics Solution Gallery
